Magazine Advert

For my magazine advert, I chose to feature my digi pack front cover as the main image. This is good for the band as this creates recognition for the artist and album at the same time. When people are wanting to purchase a CD, they'll recognise the album art from the poster and are therefore more likely to buy the CD as they view it as looking familiar to them.

I removed the band name from the image and replaced it with some more doodles to match the existing ones on the digi pack cover. This balanced out the amount of doodles as there would be too much whitespace on the left compared to the right hand side of the image.

I added two blue rectangles above and below the image as a background for the text. I took this colour from the blue piece of tape on the album cover by using the Eye Dropper Tool. I think that this colour works well on the magazine advert as it compliments the pastel coloured colour scheme of the music video and the digi pack cover as well as tying in with the tape on the image.

I used the same handwritten font used on the album cover to use on the band name placed at the top of the advert. This is so that the handmade feel to the album cover also shines through on the advert.






Next I added text at the bottom of the advert, advertising the hit singles that were on the album. I used a sans serif font to contrast against the handwritten font used on the rest of the advert. To add even more contrast, I made the text sizes drastically different from each other and then used black and white as the text colours to make the track titles stand out.

Finally, I added a small image of the logo of the publisher in the bottom left corner of the advert, out of the way from the important information of the album that the audience should notice first.

Digi Pack: Spine

This is the spine of the digi pack.

I used the same lilac background colour and fonts for the title and band name as the front and back of the album cover so that they would all link into each other when put together. I then added a few white dots with the Paintbrush Tool to make it slightly more eye-catching and interesting to look at. 

Digi Pack: Front Cover

For the front cover of my digi pack, I chose an image that contained the singer. This was so that the audience instantly knew who the album was by and to help with the artist's branding and recognition. I also chose this image because I liked the pose that the singer was in. She creates an interesting shape by using her arms and facial expression to add to her confidant look. This creates attention to the cover, making the audience drawn into looking at her pose and therefore viewing the album name and band name too.

For this image, I added a purple tint so that the colour scheme of all of my media products were emphasised through the digi pack cover.

I used an image of a piece of tape to use as a background for the album title. I duplicated it and coloured them both in pastel colours by changing the levels and exposure of the images. I then added the text of the album title and the band name to the cover, using the same handwritten style font for both and added white doodles that I drew with the Paintbrush Tool. This then created a scrapbook style look to the cover, reflecting the fun and upbeat sound of the music. 

Digi Pack: Back Cover



This is the back cover for my digi pack.

I started with editing the image that I had chosen to feature on the back cover. I altered the exposure, contrast and saturation and then added a purple tint to the image. In Photoshop, I cropped the image to fit the square canvas. I then used the Smudge Tool to get rid of some of the small flaws on the model's skin and to even out her makeup.

I positioned her at the right hand side of the canvas so that the track titles could be inserted next to her.

Next, I downloaded different typefaces from dafont.com and used them for the fonts of the track titles. I mainly chose handwritten fonts to give a playful, handmade vibe to the cover and then arranged the text in a jumbled fashion to add to the affect. I chose to make each track name a different size to create contrast against each other to give a bold impact to the audience.

After that, I added a barcode and details about the band and publisher to the bottom left of the cover. I positioned them here because it would mean that they would be out of the way of the main image and text.



Finally, I made the purple background larger so that the cover had a spill area. This is so that when being printed, there would be room for minor error of positioning.  

Digipak Research

Lady Gaga's 'The Fame Monster' digi pack shows continuity through the whole case. It's sans serif typeface is repeated on the front cover and on the inside, behind the CDs. The text is white, contrasting against the black background therefore making it look bold and readable. The 'T' in the word 'Monster' has been made to look like a cross, giving the text personality and interest.

All of the images are in black and white, linking in with the rest of the colour scheme used on the digi pack. The artist is wearing wacky clothing and wigs, again creating contrast with the plain text and background.

The black and white colour scheme has been used to reflect the stylish high-end feel that Lady Gaga holds. The music on this CD is darker than her previous tracks and the digi pack reflects this well.





















Katy Perry's album 'Teenage Dream' has similarities and differences to Lady Gaga's 'Fame Monster' digi pack.

Like Lady Gaga, Katy Perry's digi pack has a black background and features images of herself dressed in wacky clothing. The front cover reflects the sound of the pop music, showing how it's light and colourful. The type was designed to look like sweets to add to the pop aesthetic of the album and is in a handwritten style to reflect her girly, playful image.

 

Magazine Advert Research