How effective is the combination of your main product and ancillary texts?

What have you learned from your audience feedback?

Anamanaguchi have an audience ranged from 15 - 25 year olds. I found some images of Anamanaguchi's audience that showed the age range and gender of fans that had gone to see them at a concert. The audience seem to mostly be male but females are there too. It looks like couples and groups of friends are the most popular groups of people that attend the shows.

 

I also had a look at some of their followers on Twitter. They seem to be people who like Japanese culture (something that the band themselves are fans of) and other electronic/pop music artists such as Lady Gaga.

I gained audience feedback for my media products through social media and surveys. When I'd finished my rough cut, I asked for some feedback from my classmates. I asked them because I knew that they would have knowledgeable answers as they are all making music videos themselves. From them I learnt that I needed to use faster cuts and more shots of the props/setting but I had planned the mise-en-scene and shot types well. After gaining this feedback, I made sure that I applied their comments to my music video and therefore fixing the aspects of the video that they weren't so keen on.






For my final music video I asked people to comment feedback on YouTube. I also shared it on FaceBook and Twitter to have more people see it. Below are the comments that I received on The social media sites.

Overall I've had great feedback saying how they enjoyed the music video and I've had a couple of comments saying what they think would improve it. I've learnt that if I were to tweak parts, I would have filmed more extreme close ups to juxtapose the mid shots but apart from that I've found that everyone enjoyed watching my video and I'm happy with the final product.  

For my digi pack, I asked for feedback from peers about wether they liked the front cover with or without the white doodles. I made a tally and it became clear that I should include the doodles.

When I'd finished my digi pack, I created another quick form to get opinions from graphics students about how they would rate the pack. I asked graphics students because they have a broad knowledge about design and I felt like I'd get a more educated response from them as opposed to students taking other subjects.

From this feedback I have learnt that people like the colour scheme and the fonts the best and like the images the least. If I were to remake the digi pack, I'd take more interesting photos that capture the audiences attention to make them want to buy the album. However, the feedback is mostly positive and they seem to really like the finished product.

Finally, I asked people what they thought about my magazine advert. This is what they said:



From this I learnt that if I were to tweak the advert I would add a release date of the album underneath or above where the two track names are featured. This would create hype for the album's release and make the audience more aware of when they'll be able to purchase the product.

In what ways does your media product use, develop or challenge from and conventions of real media products?

How did you use new media technologies in the construction, research, planning and evaluation stages?

Final Digi Pack Design

Here is my final digi pack:

Contact Sheet for Digi Pack

Magazine Advert

For my magazine advert, I chose to feature my digi pack front cover as the main image. This is good for the band as this creates recognition for the artist and album at the same time. When people are wanting to purchase a CD, they'll recognise the album art from the poster and are therefore more likely to buy the CD as they view it as looking familiar to them.

I removed the band name from the image and replaced it with some more doodles to match the existing ones on the digi pack cover. This balanced out the amount of doodles as there would be too much whitespace on the left compared to the right hand side of the image.

I added two blue rectangles above and below the image as a background for the text. I took this colour from the blue piece of tape on the album cover by using the Eye Dropper Tool. I think that this colour works well on the magazine advert as it compliments the pastel coloured colour scheme of the music video and the digi pack cover as well as tying in with the tape on the image.

I used the same handwritten font used on the album cover to use on the band name placed at the top of the advert. This is so that the handmade feel to the album cover also shines through on the advert.






Next I added text at the bottom of the advert, advertising the hit singles that were on the album. I used a sans serif font to contrast against the handwritten font used on the rest of the advert. To add even more contrast, I made the text sizes drastically different from each other and then used black and white as the text colours to make the track titles stand out.

Finally, I added a small image of the logo of the publisher in the bottom left corner of the advert, out of the way from the important information of the album that the audience should notice first.

Digi Pack: Spine

This is the spine of the digi pack.

I used the same lilac background colour and fonts for the title and band name as the front and back of the album cover so that they would all link into each other when put together. I then added a few white dots with the Paintbrush Tool to make it slightly more eye-catching and interesting to look at. 

Digi Pack: Front Cover

For the front cover of my digi pack, I chose an image that contained the singer. This was so that the audience instantly knew who the album was by and to help with the artist's branding and recognition. I also chose this image because I liked the pose that the singer was in. She creates an interesting shape by using her arms and facial expression to add to her confidant look. This creates attention to the cover, making the audience drawn into looking at her pose and therefore viewing the album name and band name too.

For this image, I added a purple tint so that the colour scheme of all of my media products were emphasised through the digi pack cover.

I used an image of a piece of tape to use as a background for the album title. I duplicated it and coloured them both in pastel colours by changing the levels and exposure of the images. I then added the text of the album title and the band name to the cover, using the same handwritten style font for both and added white doodles that I drew with the Paintbrush Tool. This then created a scrapbook style look to the cover, reflecting the fun and upbeat sound of the music. 

Digi Pack: Back Cover



This is the back cover for my digi pack.

I started with editing the image that I had chosen to feature on the back cover. I altered the exposure, contrast and saturation and then added a purple tint to the image. In Photoshop, I cropped the image to fit the square canvas. I then used the Smudge Tool to get rid of some of the small flaws on the model's skin and to even out her makeup.

I positioned her at the right hand side of the canvas so that the track titles could be inserted next to her.

Next, I downloaded different typefaces from dafont.com and used them for the fonts of the track titles. I mainly chose handwritten fonts to give a playful, handmade vibe to the cover and then arranged the text in a jumbled fashion to add to the affect. I chose to make each track name a different size to create contrast against each other to give a bold impact to the audience.

After that, I added a barcode and details about the band and publisher to the bottom left of the cover. I positioned them here because it would mean that they would be out of the way of the main image and text.



Finally, I made the purple background larger so that the cover had a spill area. This is so that when being printed, there would be room for minor error of positioning.  

Digipak Research

Lady Gaga's 'The Fame Monster' digi pack shows continuity through the whole case. It's sans serif typeface is repeated on the front cover and on the inside, behind the CDs. The text is white, contrasting against the black background therefore making it look bold and readable. The 'T' in the word 'Monster' has been made to look like a cross, giving the text personality and interest.

All of the images are in black and white, linking in with the rest of the colour scheme used on the digi pack. The artist is wearing wacky clothing and wigs, again creating contrast with the plain text and background.

The black and white colour scheme has been used to reflect the stylish high-end feel that Lady Gaga holds. The music on this CD is darker than her previous tracks and the digi pack reflects this well.





















Katy Perry's album 'Teenage Dream' has similarities and differences to Lady Gaga's 'Fame Monster' digi pack.

Like Lady Gaga, Katy Perry's digi pack has a black background and features images of herself dressed in wacky clothing. The front cover reflects the sound of the pop music, showing how it's light and colourful. The type was designed to look like sweets to add to the pop aesthetic of the album and is in a handwritten style to reflect her girly, playful image.

 

Magazine Advert Research