The music video for Hideaway by Kiesza was co-produced by Kiesza, Rami Samir Afuni and Ljuba Castot. The genre of this song and video is house/pop. The music video was released in February 2014 and currently, in September 2015, has nearly 33 million views on YouTube. It was nominated for a MTV Video Music Award for Best Choreography.
An interesting point to this video is that it's all in one shot. It only took two takes due to the fact that Kiesza broke her rib a few hours before so it was too painful for her to do takes over and over again.
The video was set in Williamsburg, Brooklyn, USA. Two tatty looking backstreets were used for the singer and the dancers to dance and walk down. They have colourful graffiti, storage containers and cranes in the background. The colour pallet uses strong bright colours in the clothing, setting and props. The clothing style is urban, including trainers, dungarees and crop tops. This adds to the overall 90's urban feel to the music video. Kiesza has her trademark ginger up-do hairstyle in the video, keeping her hair the same as in her other videos. The repetition of the look of her hair keeps up an iconic image that the audience will remember her for.
The representation of the artist and the dancers is that they are cool and confident. They're dancing in the middle of the road, wearing bold clothing and have graffiti in the background. All of these factors add up to make them seem like they aren't afraid to take risks and are considered overall as cool people.
I like how there are members of the public in the background and you can see that some stand at the side of the street to watch the dancers dance. After the dancers and Kiesza move on, they get into their parked car and drive off. This adds a realistic feel to the video and emphasises the fact that the whole video was one shot, making what the public do in the background unique to any other take.
The video was set in Williamsburg, Brooklyn, USA. Two tatty looking backstreets were used for the singer and the dancers to dance and walk down. They have colourful graffiti, storage containers and cranes in the background. The colour pallet uses strong bright colours in the clothing, setting and props. The clothing style is urban, including trainers, dungarees and crop tops. This adds to the overall 90's urban feel to the music video. Kiesza has her trademark ginger up-do hairstyle in the video, keeping her hair the same as in her other videos. The repetition of the look of her hair keeps up an iconic image that the audience will remember her for.
The representation of the artist and the dancers is that they are cool and confident. They're dancing in the middle of the road, wearing bold clothing and have graffiti in the background. All of these factors add up to make them seem like they aren't afraid to take risks and are considered overall as cool people.
I like how there are members of the public in the background and you can see that some stand at the side of the street to watch the dancers dance. After the dancers and Kiesza move on, they get into their parked car and drive off. This adds a realistic feel to the video and emphasises the fact that the whole video was one shot, making what the public do in the background unique to any other take.
The choreographer for this music video is called Ljuba Castot. The choreography is in hip hop style to contribute to the urban style of the music video. Some of the dance illustrates the meaning of the lyrics. In parts, she dances provocatively with a male dancer. This links in in how she sings about being out of control when in love with someone when she wants to escape her emotions. They dance to the beat of the song, making a relationship between the music and the visuals.
The lighting is all natural. There are no artificial lights due to the speed that the camera would have to move to keep on Kiesza and the dancers. However, the lighting may have been adjusted in the edit to make it look brighter than the raw footage originally was.
There is very little editing in this video. The whole video was shot in one take so no cuts were needed. Text was inserted at the beginning for the record label and the title of the song. They used white as the text colour to introduce the video as being fresh and stylish. They then added in a fade-out transition to draw your attention straight from the title to the singer coming out of the taxi.
The video was filmed with a handheld steady cam. This camera is most suitable for this type of music video. With all the dancing and quick moving of positions, it is best having a camera that can be moved easily without having to deal with big camera equipment such as a track and dolly. No close-ups were used in this video due to it being all in one take. The closest the camera gets to the artist is a mid-shot and the furthest is a long shot. Voyeuristic angles were used in this video. An example is when she is spinning against the green garage door. The camera gets nearer to her and goes slightly ahead of her to get a better view of her body spinning.
The target audience of this music video are teens and young adults. They act as cool people that a teenage audience would aspire to be. Also, young adults may watch it and be reminded of how they used to be as a teenager.
Brilliant song this is and I hope the graffiti artist who did? Or tried?to sue her for making the video with there graffiti art work in it got it resolved??? If it was my graffiti art work in the video I'd be over the moon knowing it was in a number 1 hit music video all over the world 👌
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