Wednesday, 20 January 2016

Digipak Research

Lady Gaga's 'The Fame Monster' digi pack shows continuity through the whole case. It's sans serif typeface is repeated on the front cover and on the inside, behind the CDs. The text is white, contrasting against the black background therefore making it look bold and readable. The 'T' in the word 'Monster' has been made to look like a cross, giving the text personality and interest.

All of the images are in black and white, linking in with the rest of the colour scheme used on the digi pack. The artist is wearing wacky clothing and wigs, again creating contrast with the plain text and background.

The black and white colour scheme has been used to reflect the stylish high-end feel that Lady Gaga holds. The music on this CD is darker than her previous tracks and the digi pack reflects this well.





















Katy Perry's album 'Teenage Dream' has similarities and differences to Lady Gaga's 'Fame Monster' digi pack.

Like Lady Gaga, Katy Perry's digi pack has a black background and features images of herself dressed in wacky clothing. The front cover reflects the sound of the pop music, showing how it's light and colourful. The type was designed to look like sweets to add to the pop aesthetic of the album and is in a handwritten style to reflect her girly, playful image.

 

1 comment:

  1. Amazing, but that back cover issue looks a bit wrong, shall we ignore the bleed lines and just get the image to the bottom of the frame.?

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